However, an API doesn’t have its own interface for you to work with, it just connects two programs. It offers advanced business functions, expanding the WhatsApp marketing offer. That’s why WhatsApp released an API, called WhatsApp Business Platform. Up until recently, WhatsApp had limited marketing functionality on its WhatsApp Business app. WhatsApp marketing software refers to any software that offers a convenient way for businesses to send marketing messages to customers and subscribers via WhatsApp. What is WhatsApp marketing software and why do you need it? With that in mind, we’ve reviewed the 11 best WhatsApp marketing tools and highlighted their pros and cons to help you make an informed decision. Others meet the needs of growing businesses, but they get expensive too fast. Some tools are cheap and easy to use, but they don’t allow for scaling. Today, it’s one of the best digital marketing strategies for connecting with your prospects and boosting customer engagement.ĭespite the abundance of available solutions for WhatsApp marketing, choosing the right platform isn’t easy.
No doubt you want to enjoy the benefits of WhatsApp marketing. WhatsApp is the most used messaging app in the world, winning over WeChat, Facebook Messenger, and Telegram by a wide margin.
